The research was key to understand the problem. Our team leveraged the resources World Vision to conduct user research interviews with households in the communities we were focused on. We also took it upon ourselves to understand the Filippino economy and culture to understand what solution would best fit into their lives. What was highlighted was that people want to make a change, it is hard to break habits.
Given our main take away when ideating we wanted to create a solution that would not alter people's habits, but change a small aspect that they wouldn’t notice. We believe that people should still be able to go about their day but be actively support the environment. The solution to adapt this habit was found amongst an abundant amount of seaweed.
Given that our solution is an alternative bioplastic made out of seaweed that is biodegradable, water-soluble, we needed to test out what materials would best create a convenient, durable and cost-effective product just as normal plastic. Bioplastic is primarily constructed of a biopolymer and a plasticizer, and through our testing, we have explored a variety of options to land on our version of bioplastic.
As we narrow in on our version of our bioplastic, we have also begun to test the quality, durability, and overall appeal of our packaging to the consumer market. As we learn from our testing we continue to evolve and improve our plastic.