12 mile

Island

Bringing the Lioness to life.

project

Illustrating 12 Mile Island's first ever cover for their single "Lioness."

Team

Amirah Mahomed (Illustrator)

Client

12 Mile Island

Duration

1 month

Tools

Procreate - Illustrator

 

the Goal

Understand the band’s .brand, culture, and message. that they wanted to share through their music and create a cover that would show all of this in one .simple and effective piece. 

 

Final product

A cover that showcases the meaning of the song, and has hidden elements that show the band's culture. The Lioness embodies strength and fierceness, which is what 12 Mile Island encourages their listeners to be. If you look closely, the flower pattern is the pattern of the band's couch! And if you know 12 Mile Island, the blue font is the same colour as one of the lead singer's guitar. 

 

The Process

 

Research

When getting inspiration and understanding of what the cover should look like I made sure to do proper research in three different ways. 

 

  1. One-on-One conversation over coffee to understand the band's goals, energy and music style. 

  2. Dived into their social media, music, website to see how they have branded and connected to their followers.

  3. Attended their concerts to see how they perform and interact with their audience. 

 

iteration 1

I pulled together some of their inspiration and meaning of their song into a first draft. I wanted to show the lioness as the focal point, but add the flowers to show her strength and femininity, and a nod to the band's culture. Using procreate and illustrator, I developed the initial design to be sent off to get initial feedback.

 

iteration 2

Based on the feedback the band wanted the Lioness to look more fierce as if she was ready to go hunt. With this additional information, I took a step back and re-evaluated what made her fierce, and eyes often tell that story. This lead to the development of her piercing eyes, and adapting the use of the flowers to allude to her hunting.

 

the outcome

The second evolution of the design was a success and had truly .resonated with the band. and their community.The design has now been featured across their social media, Spotify, Apple Music, t-shirts and even a hot sauce bottle and a pumpkin! Given the success, I was asked to .design their release party poster. Being able to be apart of 12 Mile Island’s journey to releasing their first single was an honour. 

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